Frequently Asked Questions
Why has H&M established the H&M Design Award?
As a design-driven company with a great love for fashion, we created the H&M Design Award in 2012 to support young designers’ as they begin their careers in fashion.
What does the winner of the H&M Design Award 2018 receive?
The winner of the H&M Design Award 2018 will receive a prize sum of €25,000 as well as a six month paid internship at the H&M Head Office in Stockholm. As an intern you will be part of the design team that develops our most fashion-forward collections. The paid internship includes a monthly salary, accommodation in Stockholm, as well as other benefits. The internship runs from January 2018 to June 2018 and will be tailored for the winner according to their skills and previous experience.
The winner has the option to exchange the internship for a grant of €25,000. The total prize sum will then amount to €50,000.
In addition, all finalists, including the winner, will be awarded €5,000 for making it to the final.
Who can apply to participate in the award?
You must be studying at a school that is participating in the H&M Design Award 2018 and plan to graduate in 2017 from a BA or MA qualifying program (or equivalent).You can find a list of all the participating fashion schools here.
Your graduate collection should be based on garments, with at least 4 complete outfits. The collection can focus on womenswear, menswear, childrenswear or mixed collections. The primary focus of the collection should be the garments, not textiles or accessories.
Please note that the H&M Design Award is held in English so it is important that you are able to speak and understand this language.
How do I apply to the H&M Design Award 2018?
The H&M Design Award 2018 is open for 2017 BA or MA graduating students from selected fashion schools. Students are welcome to participate by submitting their portfolios (SIGN UP NOW).
A complete application* should contain:
– Digital portfolio (e.g. mood boards, idea sketches and final designs from a variety of projects)
– Entering graduate collection must include a minimum of four outfits and the primary focus of the collection should be the garments, not textiles or accessories.
– CV in English
– Personal cover letter in English
*Please note that we will only reply to complete applications from candidates who have a certified fashion design education from a BA or MA qualifying program (or equivalent) awarded by a fashion school participating in the H&M Design Award 2018.
I have already participated in the H&M Design Award, can I apply again?
Yes, you are welcome to apply as many times as you want as long as you are a 2017 graduate from a BA or MA qualifying program (or equivalent) from a participating fashion design school. You can find a list of all the schools participating in the H&M Design Award 2018 here.
I want to make changes to my application, how do I do that?
If you have any changes or additions to your application please submit a new application before the application period closes on July 31, 2017. If there is more than one application from someone we always look at the latest version when making our selection.
What happens after I have submitted my application?
After the application period closes (July 31, 2017) H&M will go through all applications and select the semi-finalists who will be invited to the semi-final in London in early December 2017. From the semi-final, the finalists will be chosen to proceed to the final and present their graduate collection in front of an international jury. The international jury led by Ann-Sofie Johansson, Creative Advisor at H&M, will select the overall winner of the H&M Design Award 2018.
What criteria is used to decide the winner?
The H&M Design Award is based on the BA and MA students’ graduate collections. The jury assesses the designers’ creativity, innovation, craftsmanship and the element of surprise. We also look at how well-made and well-coordinated the graduate collection is.
Who will be in the H&M Design Award 2018 jury?
The H&M Design Award 2018 jury is yet to be confirmed but you can keep track of all news and updates at designaward.hm.com.
Where can I find more information about the H&M Design Award?
You can find more information about the H&M Design Award at designaward.hm.com
When is the deadline for applying to participate in the H&M Design Award 2018?
The deadline for submitting your application for the H&M Design Award 2018 is July 31, 2017.
Will you add new schools to the list of participating schools?
We regularly add new fashion schools to the participants of the H&M Design Award. Keep up to date by visiting designaward.hm.com
How can I apply for a job at H&M?
If you are interested in being a part of our H&M design team please visit www.hm.com/jobs
Why have you removed the student’s collection and the sale of the winning collection that used to be part of H&M Design Award?
The H&M Design Award is always evolving and we are very excited for the future. We always aim to surprise, excite and explore new ideas. The internship at H&M is a new take on the H&M Design Award and we hope that the applying students will be as excited as we are about the update and appreciate the new set-up.