H&M Design Award 2012

Erik Litzén

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Erik Litzen – Beckmans College of Design, Sweden

Based on a sense of frustration over prevailing ideals, the collection P-Androgeny aims to ignore the static and unnecessary molds that we are forced into. It presents an elegant and self-confident alternative for people who exist beyond limitations like gender, sexuality, age, and ethnicity. The collection is not about defining differ­ences but about creating similarities.

Collection – P-ANDROGENY

Finalists