H&M Design Award 2012

Maia Bergman

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Maia Bergman – Central Saint Martins (College of Arts & Design), UK

This collection aims to be extremely girly but with a messy grunge feel. I was looking into the 90’s “matchy-matchy” style as seen in the Versace supermodels looks. The metallics and the soft pastels are taking from that mood, aiming to get a uniform look within a matching outfit. I was also inspired by Stephen Sprouse, looking into his ludic, free style ways and his “uptown sophistication with a downtown punk sensibility”.

For my looks I wanted to achieve the idea of randomness, even though the print placement and color distribution are very thought through. The silhouettes are simple and wearable. The A line dresses and the T-shirt tops aim to be “one size fits all”. I am interested in showing the contrast between an intricate embellishment work and a very simple modern cut.

Collection – Spring Summer 2013

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