Frequently Asked Questions
Why has H&M established the H&M Design Award?
As a design-driven company with a great love for fashion, we created the H&M Design Award in 2012 to support young designers’ as they begin their careers in fashion.
What does the winner of the H&M Design Award 2020 receive?
The winner of the H&M Design Award 2020 will receive a prize sum of €25,000 as well as a paid internship at the H&M Head Office in Stockholm. As an intern you will be part of the design team that develops our most fashion-forward collections. The paid internship includes a monthly salary, accommodation in Stockholm, as well as other benefits. The internship runs during spring/summer 2020 and will be tailored for the winner, as far as possible, according to their skills and previous experience.
The winner has the option to exchange the internship for a grant of €25,000. The total prize sum will then amount to €50,000.
In addition all finalists, except the winner, will be awarded €5,000 each for making it to the final.
Who can apply to participate in the award?
You must be studying at a school that is participating in the H&M Design Award 2020
you are going to graduate during 2019 from a BA or MA qualifying program (or equivalent). You can find a list of all the participating fashion schools here.
Your graduate collection should be based on garments, with at least 4 complete outfits. The collection can focus on womenswear, menswear or mixed collections. The primary focus of the collection should be the garments, not textiles or accessories.
Please note that the H&M Design Award is held in English so it is important that you are able to speak and understand this language.
How do I apply to the H&M Design Award 2020?
The H&M Design Award 2020 is open for 2019 BA and MA graduating students from selected fashion schools. Students are welcome to participate by submitting their portfolios.
A complete application* should contain:
– Digital portfolio (e.g. mood boards, idea sketches and final designs from your graduate collection)
– Entering graduate collection must include a minimum of four outfits and the primary focus of the collection should be the garments, not textiles or accessories.
– CV in English
– Personal cover letter in English
*Please note that we will only reply to complete applications from candidates who have a certified fashion design education from a BA or MA qualifying program (or equivalent) awarded by a fashion school participating in the H&M Design Award 2020.
I have already participated in the H&M Design Award, can I apply again?
Yes, you are welcome to apply as many times as you want if you are a 2020 graduate from a BA or MA qualifying program (or equivalent) from a participating fashion design school. You can find a list of all the schools participating in the H&M Design Award 2020 here.
I want to make changes to my application; how do I do that?
If you have any changes or additions to your application please submit a new application before the application period closes on July 31, 2019. If there is more than one application from someone we always look at the latest version when making our selection.
What happens after I have submitted my application?
After the application period closes (July 31, 2019) H&M will go through all applications and select the semi-finalists. From the semi-final, the finalists will be chosen to proceed to the final and present their graduate collection at a special event held in end of November/beginning December. The overall winner of the H&M Design Award 2020 will then be selected.
What criteria are used to decide the winner?
The H&M Design Award is based on the BA and MA students’ graduate collections. The jury assesses the designers’ creativity, innovation, craftsmanship, uniqueness and the element of sustainability. We also look at how well-made and well-coordinated the graduate collection is.
Where can I find more information about the H&M Design Award?
You can find more information about the H&M Design Award at designaward.hm.com
When is the deadline for applying to participate in the H&M Design Award 2020?
The deadline for submitting your application for the H&M Design Award 2020 is July 31, 2019.
How can I apply for a job at H&M?
If you are interested in being a part of our H&M design team please visit http://career.hm.com/content/hmcareer/en_se/findjob.html
Why have you removed the development and selling of the winning collection that used to be part of H&M Design Award?
The H&M Design Award is always evolving and we are very excited for the future. We always aim to surprise, excite and explore new ideas. The internship at H&M is a new take on the H&M Design Award and we hope that the applying students will be as excited as we are about the update and appreciate the new set-up.