H&M Design Award 2015

See the winner live

At 11:00 am CET the 27th of January we'll stream the H&M Design Award Winner's show live, right here. Don't miss out!

  • H&M Design Award 2015


Magdalena Wins People’s Prize!

Congrats Magdalena! And thanks to all of you who voted. It was a close call, but in the end Magdalena won the 2015 edition of People’s Prize. Check out her collection on http://designaward.hm.com/designer/magdalena-brozda/ if you haven’t already. 

Design Award is back

Meet the jury


Luella Bartley, Design Director of Marc by Marc Jacobs
Luella started her career as a journalist and fashion editor at British Vogue and Evening Standard. After studies at Central St. Martins she started the fashion label “Luella”, which was embraced for its quirky and punk inspired style.

Lucinda Chambers, Fashion Director of British Vogue
Lucinda has been working with photographers such as Nick Knight, Mert Alas and Mario Testino, and done jobs with Kate Moss, Natalia Vodianova and Gisele Bundchen to name a few.

Paula Goldstein di Principe, Creative Director
Paula has been working on both Dazed and Confused and Purple Magazine. Earlier this year she founded Voyage D’etudes, a website where people can share their travelling adventures.

Tommy Ton, Visual Journalist
Tommy is famous for his street style photography. In 2005 he started the blog Jak & Jil, which quickly became popular with its snapshots of stylish people. Today he’s covering fashion week street style for both Style.com and GQ.com.

Angelo Flaccavento, Freelance Fashion Critic
Angelo is one of the most respected writers and journalists in the fashion industry. His work has been featured in titles such as Il Sole 24 Ore, GQ, Fantastic Man, and L’Uomo Vogue.

Justin O’Shea, Buying Director for Mytheresa.com
More than being a buying director, Justin is a style icon and fashion week veteran. He’s been on MyTheresa.com for five years and managing their range, including clothing from top international designers like Balenciaga, Saint Laurent and Valentino.

Lily Allen, Singer/Songwriter
Lily’s first single, “Smile”, reached number one on the UK Singles Chart, and her debut record, Alright, Still, was nominated at the Grammy Awards, BRIT Awards and MTV Video Music Awards. In 2010 Lily opened the fashion rental shop “Lucy in Disguise” with her sister. Her third studio album Sheezus was released in 2013.

Ann-Sofie Johansson, Head of Design, New Development, H&M
Ann-Sofie works with the design team to create fashion for people around the world, and makes sure that H&M continues to always offer the latest designs at affordable prices.

Margareta van den Bosch, Creative Advisor, H&M
Margareta was Head of Design at H&M for over 20 years. Her influence on the fashion world has been enormous. She has played a major role in H&M’s successful collaborations with e.g. Karl Lagerfeld, Roberto Cavalli, Versace, Marni and Alexander Wang.

Winner 2014: Eddy Anemian

Winner 2013: Minju Kim

Winner 2012: Stine Riis

Henriette Wins People’s Prize!

Congrats Henriette! And thanks to all of you who voted. It was a close call, but in the end Henriette scooped the 2014 edition of People’s Prize, including an internship at fashion designer Erdem’s studio. Check out her collection on http://designaward.hm.com/designer/henriette-tilanus/ if you haven’t already. Dream clothes, inspiring, sophisticated, creative and fun are just some of the words used to describe it on Twitter. We can only agree.