Design Award 2026

The Future of Fashion Starts Here

The H&M Design Award supports the next wave of fashion talent. Applications for 2026 are now closed.

  • 29 Jan

    Application open now

    The award is open to Bachelor’s and Master’s fashion graduates in 2026.

  • 31 Aug

    Application deadline

    Last day to submit your application.

  • 8 Oct

    Semi-finalists announced

    20 semi-finalists will be announced.

  • 20 Oct

    Finalists announced

    8 finalists are announced.

  • 18 Nov

    Awards ceremony

    The winner is selected.

  • Sep 2027

    Collection launch

    The winning collection will be launched in selected stores and on hm.com.