Established in 2012, the H&M Design Award is an annual prize that supports emerging fashion graduates at the start of their careers. Created by the H&M Group—a global fashion powerhouse with brands including H&M, COS and &Other Stories—the award reflects our long-standing commitment to nurturing future industry leaders.
Each year, we celebrate designers whose work demonstrates exceptional creativity, bold innovation and respect for the heritage of fashion craftsmanship. Finalists are chosen for their ability to challenge conventions and push creative boundaries.