The Future of Fashion Starts Here
The H&M Design Award supports the next wave of fashion talent. Applications are open now.
29 Jan
Application open now
The award is open to Bachelor’s and Master’s fashion graduates in 2026.
8 Oct
Semi-finalists announced
20 semi-finalists will be announced.
22 Oct
Finalists announced
8 finalists are announced.
End Nov
Awards ceremony
The winner is selected.
Sep 2027
Collection launch
The winning collection will be launched in selected stores and on hm.com.